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Feb 22 2018 5:51 PM

by Matt Anstett , Director, Consulting Services – Digital Lead, CGI

As the mix of art and science involved in making marketing decision continues to shift, marketers need more well-rounded skills in the areas of data, analytics and overall insights. No longer can marketers, or business professional in general, depend on left-brained or right- brained centric skill sets only. For modern marketers this will become increasingly important with data scientists and analysts in short supply . Therefore, marketers will continue to be relied on to do the quantitative heavy lifting themselves in order to develop industry-leading strategy, campaigns and programs. New data and analytics technology are providing tools to help make it easier for marketers to be savvy in analytical skills, which is of crucial importance for marketers to grow their careers and excel in today’s landscape.

Thinking analytically to solve problems has always been an important skill for marketers, but today it is a non-negotiable cost of entry. With mountains of data available at most companies, the ability to analyze efficiently and effectively helps to avoid information paralysis. Generating insights is easier with more data, but using analytical thinking to narrow down to the key actionable items is more important than ever.

We’ve established that it can be easy to get lost in vast amounts of data, including reporting results within an organization. It is especially difficult if the story is Exclusive Sale Online Thom Browne Racket print pouch Free Shipping Marketable Discount Sast Free Shipping Official Site sUMzSd
or is not easy to understand. One of the mostimportantbenefits ofvisualizationis that it allows us visual access to huge amounts ofdatain easily digestible visuals. Well-designeddatagraphics are usually the simplest and at the same time, the most powerful. In the same way, effective communication, or storytelling of the of insights will drive a deeper understanding not only of the insight but of the implications and paths forward.

There has been a in business intelligence, customer management and ‘self-serve’ analytics tools. In order to stay on or ahead of the curve, marketers need to flatten their learning curve and quickly adapt to better target and understand their customers. Data democratization , or the ability for a broad range of people with diverse expertise to easily access data, is only beneficial when the data is used for actionable insights and related strategic changes.

Data infrastructure and architecture is ultimately in the domain of a CTO or CDO, but marketers need to be in the conversation. This does not mean understanding all the details, but a general understanding of the differences between various SACAI amp; Furry Slides Outlet Store Cheap Price ECnnoiaLu0
(e.g. structured, unstructured, streaming, etc.) is important.

Need more inspiration? Last year, we celebrated World Fringe Day by asking Fringe alumni to film themselves talking about their favourite memories from the Fringe, and why they love the Festival. Check out their responses ! We’d love to hear from you!

There’s still time to help us win $10,000! Photo by Chris Shrubsall.

Do you want to donate to the Fringe AND help us win $10,000? There’s still time—but not much!

There’s only two more days left in this year’s Great Canadian Giving Challenge! You can help the Fringe enter a draw to win $10,000 (thanks to the GIV3 Foundation !) by donating a minimum of $3 through our CanadaHelps or Hedgren Messenger Bag Fast Delivery Best Sale Cheap Price 100% Original Discount Cheap sFOL8hG
page. Donate now—you only have until June 30, 2018, at 11:59:59pm Pacific Daylight Time!

But there’s more: if you donate $25 or more, we’ll show you some love in the Program Guide AND on donor recognition boards at the Festival. We’d like to thank everyone who donated to us in the Giving Challenge so far. Every dollar you donate gives us a better chance of winning the draw!

The Fringe New Play Prize , awarded in partnership with Playwrights Theatre Centre , provides dramaturgical support, creation and rehearsal space, and a Fringe Mainstage spot! This year, Anaïs West and Sara Vickruck received the award for their slam poetry musical, Poly Queer Love Ballad ! In this Dispatch, Anaïs and Sara chat with dramaturg Joanna Garfinkel about building a musical as they gear up for Poly Queer Love Ballad ’s premiere at the Fringe.

Anaïs West and Sara Vickruck are the 2018 winners of the Fringe New Play Prize and will be part of the Fringe Mainstage this September!

Joanna : I have had the great fortune to be working with Anaïs West and Sara Vickruck on Poly Queer Love Ballad since November. This process has combined script sessions, studio workshops and music development, and has allowed me the opportunity to draw from my music and poetry past(s) as well as from my current collaborative model of dramaturgical development.


It’s been so gratifying to work with Anaïs and Sara and their play that presents a queer narrative with great jokes, songs that won’t get out of your head, and a frankly sexy vision frequently dismissed from the mainstream lens of womens’ relationships.

How to build a musical:

Sara : With “ Alternative Lifestyle Haircut ,” I was fooling around with genres and had been watching a Jack Johnson riff on Youtube. Playing off that sound, I came up with a smooth melody feel. The chorus came first: (sings) “oooh girl,” and then developed a bit of the verse…it was trying to fit all these ideas we wanted, in the melodic form we had. Then, Anaïs and I collaborated on the lyrics.

Anaïs : We asked “how do we put important narrative points in, apart from the fun queer culture part?” and we sat in a room and asked “what about this rhyme?” And bounced them off each other.

As part of our employers' liability insurance video series this video looks at how and where to display your liability insurance certificate. We explain who should have access to it and what information you are legally required to show. Check out the video to find out more...

Video Transcript

Hi, my name is Ben Leech, and I'm an adviser for Towergate.

Today I’m going to talk about your employers' liability certificate

When renewing or starting a new employers' liability policy you will receive a certificate of insurance. This certificate displays the details such as the name of the insured, the insurer and the start and end date. You are legally required to display this certificate in a place where your staff have access to it.

Changes in the law on the first of October two thousand and eight, mean that it is now possible to display this certificate digitally if you wish. If you choose to do so you’re required to also explain to your employees where it is and how they can access it.

You should display the certificate in an accessible place, either a communal area, hallway or room that all staff have access to. There are other documents you’re legally required to show too such as Health and Safety and Fire Safety info so it would make sense to create one area to display these all together.

If displaying electronically your work intranet or shared network drive will be fine as long as all your employees have access.

The certificate of insurance must contain the following information:

For more information, go to our website or give us a call.

Name of insurer: Your insurance agreement is a legal document and will be signed by the insurer.

Name of insured: The organisation or business who has taken the insurance will also be named. This can be the name of the group if one business is a subsidiary of another.

And the level of cover: The certificate must display the amount for which the employers' liability insurance covers the business.

Want to find out more about our Employers' Liability Insurance?

We’ve lot loads of great liability and business videos, tips, graphics and guides. Scroll for more based on what you’re been reading.

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A Guide to Product Liability Insurance

Product liability insurance is essential cover for any business that sells or manufactures products. It is rarely sold as a standalone product but is often added on to a public...

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Female CEOs: Is there equality at the top?

With equal rights being such an important issue in the modern day, is there equality at the top of the business world?

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